Double Opt In Leads

Double opt in leads give subscribers an opportunity to give their permission to continue receiving emails from a retailer or other website marketer. Without permission unsolicited email is considered spam and is unwelcome by most. Double opt in leads goes one step further compared to bulk email lists. Asking for a confirmation helps to make certain that the person with the email really does want to receive marketing and informative emails from the sender. When a company chooses to buy leads of customers who have already expressed an interest in information they often begin sending subscription information based upon email addresses provided by those leads. But sometimes email addresses can be incorrect so choosing to get confirmation from a targeted email gives the person who owns that email an opportunity to confirm to receive more information or to opt out, to choose not to receive solicitations.

A company can learn to generate their own leads if they choose to do so. Having a site set up to allow the viewer to register his or her email address when opting for information can generate business. This is one way that people can confirm their interest. Double opt in leads happen when the person who has registered an email address is sent an email asking for additional confirmation that he or she truly does want to receive marketing information. A confirmation can lead to a non-spam mailing making the marketer happy and the potential customer happy.

Companies that ask recipients for email authentication do so to make sure that they are not guilty of spamming. After a person registers on a site the company who believes in double opt in leads sends them an email asking for confirmation that he or she really does want to receive solicitations. A URL is sent to the person for him or her to click onto as the means to show that the interest is there. This helps the company to know the email address is authentic and does belong to the person who registered it. If the email is sent for authentication and the email address is bogus then confirmation will not be sent so spamming will be unlikely. Spamming is not something that anyone with a business on the Internet wants to be guilty of because it can damage their business and reputation.

Marketing companies that sell double opt in leads guarantee that this method is used in order to supply their clients with people who want the information or solicitation. Those who advertise bulk email lists are not the best ones to use for a couple of reasons. One reason is because recipients who are angry about receiving the solicitations will complain to your Internet service provider. Another reason is because recipients will send you angry responses demanding that the solicitations stop and are likely to go even further by complaining on the website where others can read about it. A company that engages in bulk email may find that they are turned in to the Better Business Bureau or even to the Federal Trade Commission. This can not end well and should not be worth the risk especially when there is competition out there who has built a business on great customer service. In the long run they will be the ones who have customer loyalty and who stay in the running and do well.

The cost of leads is often determined by the amount that the client orders. The higher the amount the less the cost and double opt in leads may be more expensive than bulk leads but they are worth the extra cost. Companies that have integrity when doing business will probably never regret the extra cost. Most people want to do business with companies who have integrity and who try to maintain a good and honest reputation. "But have renounced the hidden things of dishonesty, not walking in craftiness, nor handling the word of God deceitfully; but by manifestation of the truth commending ourselves to every man's conscience in the sight of God" (2 Corinthians 4:2). Those who take the time and care to not be guilty of spamming will not have to worry so much about angry consumers or having their service turned off because of complaints.

Often the information that is received when purchasing double opt in leads is the customer's name, address, phone number, email address, gender, and any information that might be specific to the industry or purpose for wanting to receive a solicitation or information. A company trying to obtain business for insurance might have a site that has a little info about insurance and then asks the viewer to fill out questionnaires in order to receive more info and to receive a free quote. This information becomes a lead that is generated and sold to those who want to purchase them to obtain the information so they can try to gain new business.

Advertising on the Internet can be done through various avenues. Double opt in leads is one of those avenues that can help companies to obtain new business. However, any company who is interested in purchasing information about those potential customers who are interested in what you are selling should consider only using quality information that allows a potential customer to make up his or her own mind about receiving solicitations. Also, a company should want to have people think of them as being a source that can be trusted, that cares about the opinions of their customers, and that puts the customer before the almighty dollar.