Banner Advertising Services
Banner advertising services are rife across the Internet and are ready and able to help a small business get needed exposure and foot traffic for and to its website. Flag type advertising has been around just about as long as Internet business has been conducted, and while its popularity has been waning quite dramatically in recent years, the advertising genre still remains a useful tool for many online businesses. These ads' sizes are measured by pixels, the smallest measurement of color on a monitor screen. There are standard sizes for the advertisement, but can look like elementary schools banners atop black boards or flags that are atop state houses. They can also be square and can read left to right or top to bottom. Banners can flash, wave in the breeze, morph into different messages, and can change each time the same customer visits a site. But no matter how compelling, tempting or beautifully designed they are banner advertising services wrestle with a frightening click thru rate of about .05% and then multiply that by about a 2% conversion rate to sale.
In essence, that can translate into one sale out for every thousand impressions. An impression in banner advertising services lingo is a single view of a flag-type ad. For example, an impression occurs when a surfer goes to a landing page and there is a banner there staring right at him when he lands, usually at the top of the page. And with this type of marketing, one pays on a one thousand impressions scale which is shortened to CPM in marketing lingo. In other words, a small business may pay ten dollars for every thousand impressions that are made on a particular website. The size of the banner and the traffic to that website will actually dictate the actual cost of the CPM.
In our example, the company paid ten dollars per CPM, but it will take ten thousand CPMs to get a sale, making the actual advertising cost 100 dollars for every sale. Look, if a company is selling Lear jets then it's a real good deal, but if it's a three pack of men's' underwear, this type of banner advertising services marketing may not quite be such a good idea. So many people wonder why they do not have a good prayer life. Pay attention to these words from David: " If I regard (or ignore) iniquity in my heart, the Lord will not hear me. But verily God hath heard me; he hath attended to the voice of my prayer." (Psalm 66: 18, 19)
The problem that all companies that design and sell banner marketing tools have is the fact that this type of ad design no longer is highly effective. Research has shown convincingly that viewers routinely ignore advertisements all around the landing screen. If it looks like an ad, forget it. Additionally, recent research may lead one to conclude that any kind of intrusive advertising (which banner marketing may be considered as being by some) may only appeal to lower income consumers. The designers and marketers of banner advertising services are looking at new ways to make advertising look like it is part of the body of text or presentation. Marketing companies that are experimenting with the various uses of video seem to have the edge on gaining new customers.
There are new viral marketing forms of advertising that seem to be of high interest to companies that are considering their marketing budgets. Viral marketing and advertising make it easy for a viewer to pass on something cool to friend or colleague. A compelling video ad that has been designed for the social networking sites has an opportunity to be spread exponentially across the world in a matter of hours if conditions are favorable. Banner advertising services may find themselves hard pressed to compete with the effectiveness of this up and coming method of marketing. One of the places a banner may be more effective is in the marketing of blogs. Blogs can carry with them the air of integrity, and if a popular blog writer allows certain banner ads on his or her site, the click thru and conversions rate could rise quite dramatically.
One of the stigmas that the creators and implementers of these types of ads must overcome is the unethical use of a false message that many companies devise for an increase in click thru rates. The most prevalent may be the use of false dialogue. The unsuspecting Web searcher clicks on a banner that asks for an opinion on some environmental issue and are taken to a website selling tube socks. Or whatever. And many of these banner advertising services design banners that don't respond when the viewer tries to delete them. It's sleazy and greasy and has driven many surfers totally in the opposite direction.
Choosing one of the many banner advertising services may be a bit overwhelming so keep a few things in mind. First, compare a number of companies' research resources. For example, it's one thing to have national statistics, but have the company rep reveal their own internal data. It should be available in a professional looking report that is updated at least twice a year. Ask for references and a list of former clients and then find out if they would use the service again. Ask about the click thru rate and if they were satisfied with the results. Ascertain whether the company received all the upfront information or were there any hidden charges or complaints from banner visitors.
In essence, that can translate into one sale out for every thousand impressions. An impression in banner advertising services lingo is a single view of a flag-type ad. For example, an impression occurs when a surfer goes to a landing page and there is a banner there staring right at him when he lands, usually at the top of the page. And with this type of marketing, one pays on a one thousand impressions scale which is shortened to CPM in marketing lingo. In other words, a small business may pay ten dollars for every thousand impressions that are made on a particular website. The size of the banner and the traffic to that website will actually dictate the actual cost of the CPM.
In our example, the company paid ten dollars per CPM, but it will take ten thousand CPMs to get a sale, making the actual advertising cost 100 dollars for every sale. Look, if a company is selling Lear jets then it's a real good deal, but if it's a three pack of men's' underwear, this type of banner advertising services marketing may not quite be such a good idea. So many people wonder why they do not have a good prayer life. Pay attention to these words from David: " If I regard (or ignore) iniquity in my heart, the Lord will not hear me. But verily God hath heard me; he hath attended to the voice of my prayer." (Psalm 66: 18, 19)
The problem that all companies that design and sell banner marketing tools have is the fact that this type of ad design no longer is highly effective. Research has shown convincingly that viewers routinely ignore advertisements all around the landing screen. If it looks like an ad, forget it. Additionally, recent research may lead one to conclude that any kind of intrusive advertising (which banner marketing may be considered as being by some) may only appeal to lower income consumers. The designers and marketers of banner advertising services are looking at new ways to make advertising look like it is part of the body of text or presentation. Marketing companies that are experimenting with the various uses of video seem to have the edge on gaining new customers.
There are new viral marketing forms of advertising that seem to be of high interest to companies that are considering their marketing budgets. Viral marketing and advertising make it easy for a viewer to pass on something cool to friend or colleague. A compelling video ad that has been designed for the social networking sites has an opportunity to be spread exponentially across the world in a matter of hours if conditions are favorable. Banner advertising services may find themselves hard pressed to compete with the effectiveness of this up and coming method of marketing. One of the places a banner may be more effective is in the marketing of blogs. Blogs can carry with them the air of integrity, and if a popular blog writer allows certain banner ads on his or her site, the click thru and conversions rate could rise quite dramatically.
One of the stigmas that the creators and implementers of these types of ads must overcome is the unethical use of a false message that many companies devise for an increase in click thru rates. The most prevalent may be the use of false dialogue. The unsuspecting Web searcher clicks on a banner that asks for an opinion on some environmental issue and are taken to a website selling tube socks. Or whatever. And many of these banner advertising services design banners that don't respond when the viewer tries to delete them. It's sleazy and greasy and has driven many surfers totally in the opposite direction.
Choosing one of the many banner advertising services may be a bit overwhelming so keep a few things in mind. First, compare a number of companies' research resources. For example, it's one thing to have national statistics, but have the company rep reveal their own internal data. It should be available in a professional looking report that is updated at least twice a year. Ask for references and a list of former clients and then find out if they would use the service again. Ask about the click thru rate and if they were satisfied with the results. Ascertain whether the company received all the upfront information or were there any hidden charges or complaints from banner visitors.
Banner Advertising Services
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Reviewed by Anonymous
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12:25 PM
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