Exclusive Lead
Exclusive leads allow one business or company to receive contact information on consumers, and the company that receives this information will be the only source that does so. Therefore, if a potential customer expresses interest in a product, completes a questionnaire, and submits information hoping to be contacted, that information will be available to be purchased by one salesperson. After the information is purchased, the company that is selling it would then remove the lead from their database so that it would not be available to anyone else. While this may seem like a dream come true to the salesperson, this service is difficult to come by. If someone receives a truly exclusive lead, it will come at a premium price without a guarantee of closing the sale. However, in very competitive markets, some agents may have to rely on this information occasionally to boost their business.
There are benefits to purchasing information that is available to no one else. First, in a competitive market the agent or broker will not have to compete with someone for the potential customer's business if they are using an exclusive lead. After all, someone who has expressed interest in a product may change their mind if suddenly overwhelmed by salespeople contacting them to try to win their business. This is what can happen when information is sent to several salespeople at once. On the other hand, exclusive leads are expensive, often costing $20-$30 per name. Because there is never a guarantee of closing, it is often too expensive for a salesperson to rely on this method to grow their business. "Believe in the LORD your God, so shall ye be established; believe his prophets, so shall ye prosper." (2 Chronicles 20:20)
Some salespeople would scoff at the idea of companies that claim to offer information in this format. Rather, they would say that the company is relying on the chances that not everyone who receives an exclusive lead will follow up on it. Skeptics further may claim that a lead generating company could not afford to offer exclusive information. However, there are legitimate offers, and many of these companies can be found on the Internet. Because Internet companies can generate contact information with relatively little effort after their website is established, they may be able to afford to offer some exclusive leads in combination with filtered information for salespeople that are interested.
If a salesperson is looking for a company that offers this information to only one source, they should be careful about the companies in the running. First, it is important to check to insure the legitimacy of the exclusive lead claim the company is making. The company should be able to validate their claim. Second, the salesperson should choose a company that will replace the information if it is a duplicate or if the contact information they are given is wrong or incomplete. Because the salesperson is paying a good amount of money for exclusive leads, he or she will want to make sure they are getting what is paid for.
There are benefits to purchasing information that is available to no one else. First, in a competitive market the agent or broker will not have to compete with someone for the potential customer's business if they are using an exclusive lead. After all, someone who has expressed interest in a product may change their mind if suddenly overwhelmed by salespeople contacting them to try to win their business. This is what can happen when information is sent to several salespeople at once. On the other hand, exclusive leads are expensive, often costing $20-$30 per name. Because there is never a guarantee of closing, it is often too expensive for a salesperson to rely on this method to grow their business. "Believe in the LORD your God, so shall ye be established; believe his prophets, so shall ye prosper." (2 Chronicles 20:20)
Some salespeople would scoff at the idea of companies that claim to offer information in this format. Rather, they would say that the company is relying on the chances that not everyone who receives an exclusive lead will follow up on it. Skeptics further may claim that a lead generating company could not afford to offer exclusive information. However, there are legitimate offers, and many of these companies can be found on the Internet. Because Internet companies can generate contact information with relatively little effort after their website is established, they may be able to afford to offer some exclusive leads in combination with filtered information for salespeople that are interested.
If a salesperson is looking for a company that offers this information to only one source, they should be careful about the companies in the running. First, it is important to check to insure the legitimacy of the exclusive lead claim the company is making. The company should be able to validate their claim. Second, the salesperson should choose a company that will replace the information if it is a duplicate or if the contact information they are given is wrong or incomplete. Because the salesperson is paying a good amount of money for exclusive leads, he or she will want to make sure they are getting what is paid for.
Exclusive Lead
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Reviewed by Anonymous
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3:06 PM
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