Leads For Mortgage Marketing
Leads for mortgage marketing are compilations of lists of single family dwellings and condos that have recently undergone deed changes of ownership. These lists are taken from tax records and are used specifically for sales calls by telemarketers. These lists can be purchased from companies whose work is simply to compile names from the tax records and make them available for purchase by lenders and brokers. The Names generated can total anywhere around 12 million deed transactions per year.
The contact information for marketing purposes identifies potential customers for telemarketing mortgagors. They offer these potential customers services such as second mortgages, refinancing, and home equity loans. Contact information is available to the public through the county recorder records; however, since most mortgagors don't desire to and cannot take the time to search the records for specific potential clients, databases are compiled by companies who make it their business to sell these lists.
The integrity of such sales may be questionable by some, but is not inherently wrong. Any kind of sales has the potential to be done with intent to make the most financial gain from the sale. However, any kind of sale can also be done for the benefit of the client and the salesperson without making it into a fraudulent transaction. When pursuing the use of leads for mortgage marketing, "whatsoever ye do, do it heartily, as to the Lord, and not unto men; knowing that ...ye serve the Lord Christ. But he that doeth wrong shall receive for the wrong which he hath done, and there is no respect of persons". (Colossians 3:23-25)
Honest mortgagors look for certain criteria when seeking their specific potential clients and these lists quickly narrow down their search by the specified criteria of the mortgagor. Leads for mortgage marketing criteria include demographics such as: personal data that includes family orientation and marital status, current loan data including balance, interest rate, home value and equity available, lender data, and location, along with other title specific information. The purchased contact information should each contain a fresh transaction which makes them more marketable to the telemarketer and a good value for the purchaser.
Some purchased information includes strategies for using the leads as well as marketing methods. These strategies include differentiating between sub prime mortgages and new purchases. Methods of contacting the potential clients range from actual live phone calls, post card and direct mail offers, email offers, and advertisements. Most often though, leads for mortgage marketing seek to approach the potential client as soon as the prospect information is provided and drive towards closing the deal as quickly as possible. The sales made from the information generated is highly competitive and the telemarketers strive for quick and easy closings to enable moving onto the next possible sale.
The contact information for marketing purposes identifies potential customers for telemarketing mortgagors. They offer these potential customers services such as second mortgages, refinancing, and home equity loans. Contact information is available to the public through the county recorder records; however, since most mortgagors don't desire to and cannot take the time to search the records for specific potential clients, databases are compiled by companies who make it their business to sell these lists.
The integrity of such sales may be questionable by some, but is not inherently wrong. Any kind of sales has the potential to be done with intent to make the most financial gain from the sale. However, any kind of sale can also be done for the benefit of the client and the salesperson without making it into a fraudulent transaction. When pursuing the use of leads for mortgage marketing, "whatsoever ye do, do it heartily, as to the Lord, and not unto men; knowing that ...ye serve the Lord Christ. But he that doeth wrong shall receive for the wrong which he hath done, and there is no respect of persons". (Colossians 3:23-25)
Honest mortgagors look for certain criteria when seeking their specific potential clients and these lists quickly narrow down their search by the specified criteria of the mortgagor. Leads for mortgage marketing criteria include demographics such as: personal data that includes family orientation and marital status, current loan data including balance, interest rate, home value and equity available, lender data, and location, along with other title specific information. The purchased contact information should each contain a fresh transaction which makes them more marketable to the telemarketer and a good value for the purchaser.
Some purchased information includes strategies for using the leads as well as marketing methods. These strategies include differentiating between sub prime mortgages and new purchases. Methods of contacting the potential clients range from actual live phone calls, post card and direct mail offers, email offers, and advertisements. Most often though, leads for mortgage marketing seek to approach the potential client as soon as the prospect information is provided and drive towards closing the deal as quickly as possible. The sales made from the information generated is highly competitive and the telemarketers strive for quick and easy closings to enable moving onto the next possible sale.
Leads For Mortgage Marketing
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