Mortgage Lead List
Mortgage lead lists give realtors a leading edge on their competition by identifying the most likely client contacts based on prespecified contact descriptions. Each group of compiled contacts bought is one business step closer to getting a sale. These can be purchased from companies that gather email addresses and other contact information about serious homebuyers. This sounds great unless the purchasing user finds out that the mortgage lead list is not a list of homebuyers at all, but rather a random list of contact information possibly pulled from a phone book. There are a lot of subversive companies that will take advantage of hard working, honest realtors just to make a buck."He that winketh with the eye causeth sorrow...he that walketh uprightly walketh surely: but he that perverteth his ways shall be known" (Proverbs 10:8-9).
When buying these contacts, find out exactly how the selling company generates their leads and how fresh they are. One good example would be a company that requires someone to fill out an extensive survey about the type of home wanting to purchase, including their time frame for buying a house. If the company is in the business of selling mortgage lead lists more than once, find out how many times they sell each contact group before retiring them. This is very important for time and money reasons.
The cost of a mortgage lead list is another issue all in itself. Mortgage leads lists can cost just pennies or up to hundreds, even thousands, of dollars. This may be an obvious choice, but understand how many times they sell the contacts and how they are generated. This information about each mortgage lead list will in turn tell how much the realtor agency will be paying for the potential client connections. It would be much more valuable to buy just a couple of contacts that actually amount to something rather than buying lots unusable names. Quantity is not always better than quality.
These realtor and lender tools are an excellent way to enhance a home loan business if doing indepth research as well as buying from a company that sells real leads and sells them only to one or two agents. Quality mortgage lead lists eliminate angry people on the phone and helps enhance the image of the business. Most importantly, don't send an image of incompetence to any potential customer. So be careful where contacts are purchased and how well the clients are treated. This will make a world of difference in current and future sales.
When buying these contacts, find out exactly how the selling company generates their leads and how fresh they are. One good example would be a company that requires someone to fill out an extensive survey about the type of home wanting to purchase, including their time frame for buying a house. If the company is in the business of selling mortgage lead lists more than once, find out how many times they sell each contact group before retiring them. This is very important for time and money reasons.
The cost of a mortgage lead list is another issue all in itself. Mortgage leads lists can cost just pennies or up to hundreds, even thousands, of dollars. This may be an obvious choice, but understand how many times they sell the contacts and how they are generated. This information about each mortgage lead list will in turn tell how much the realtor agency will be paying for the potential client connections. It would be much more valuable to buy just a couple of contacts that actually amount to something rather than buying lots unusable names. Quantity is not always better than quality.
These realtor and lender tools are an excellent way to enhance a home loan business if doing indepth research as well as buying from a company that sells real leads and sells them only to one or two agents. Quality mortgage lead lists eliminate angry people on the phone and helps enhance the image of the business. Most importantly, don't send an image of incompetence to any potential customer. So be careful where contacts are purchased and how well the clients are treated. This will make a world of difference in current and future sales.
Mortgage Lead List
![]()
Reviewed by Anonymous
on
7:25 PM
Rating:
