Online Banner Advertising
Online banner advertising has been around for many years as part of the Internet marketing strategies of countless ecommerce companies. Usually found at the top and bottom of the page, these wide and narrow advertisements usually look quite attractive and possess some tempting copy enticing viewers to click on them and find out more. They have generated millions of dollars over the past fifteen years or so for many ecommerce enterprises and will apparently continue to be in vogue for many to come. They are not as intrusive as those awful pop up ads that often cover up words a person is trying to read on a website. Adding to their often exasperating presence is the lack of close buttons on many of the pop up ad designs tempting the surfer to throw the monitor out the nearest window.
While the online banner advertising stays in one place, it has the ability to change colors, appearance and even flash quickly to really catch one's attention. That flashing often mimics some carnival signage and exudes a sort of cheap quality, so many advertisers stay away from that feature. These types of ads are very much like ads found in newspaper or magazines, and for that reason advertisers are comfortable using them as part of a web marketing campaign. Affiliate marketing can be a powerful way of using online banner advertising to its fullest advantage and the results can be quite profitable for both the affiliate hosting site and the owner of the ad.
Ads of this type have sizes and shapes that vary by pixels and are measured by width and depth such as 486x60 pixels. A pixel is the smallest unit of color used to make images on a monitor or television screen. The banners can go across the page or drop down like an awning. When looking for websites to place online banner advertising, the host sites may have restrictions as to how big the banner can be. Often, a larger ad with animation or morphing capability can add a great deal to the file size of the original page, meaning a longer load time. Longer loading time is a killer when the choice comes to viewers staying around and waiting for the page to fully appear.
If a business decides to seek advertising with a banner type ad on various search engines, business usually happens like this: first the enterprise decides on how much it wants to spend per month. The standard for most search engine banners is called cost per thousand impressions (CPM). The most well known and used search engines may charge up to one hundred dollars per thousand impressions and the minimum is at least one hundred thousand impressions per month. That means an advertising bill of no less than ten thousand dollars a month. If a company desires highly specific surfers to see its online banner advertising, the cost may climb higher. Where do you go when you are in trouble or facing a difficult time? "Hear my cry O God, attend unto my prayer for thou hast been a shelter for me, and strong tower from the enemy." (Psalm 61:1, 3)
One of the downsides to online banner advertising is that they are so prevalent and so common that they are often as ignored as unknown cell phone calls. In fact, research has shown that banner ads are ignored quite routinely, at least in terms of click through actions. On the other hand, research has also been found that if the same banner and brand show up regularly, the promotion can create a positive impression of the brand that may ultimately transform into a sale. Making the banner ad work isn't a slam dunk, just as surely as putting an ad in a newspaper doesn't necessarily create business either. It is advisable to consult a Net consultant on all the options available.
It may be more advisable to seek online banner advertising on the less popular search engines. Their CPM costs will be lower, and they often have relationships with one another enabling the banner to be seen in more places. Though the overall viewership may be lower, the lower cost may prove to be quite attractive with the ability to run more banners in more places. As a person travels through the Web looking at various websites with businesses related to your own, the idea of contacting those sites to see of a banner can be placed on their pages might be possible. If you can work a reciprocal deal, the arrangement may not cost anything.
Finally, starting a blog is a terrific way to place ads and it gives the business owner a chance to show his or her expertise in a specific area of endeavor. The purpose of blogging cannot be misunderstood however; it is not for the promotion of products but for answering viewers' questions about the area in which you have expertise. A banner can be placed at the head of the blog or at the bottom, but don't ruin the chance of growing your readership by trying to sell stuff. Invitations to visit your website are allowed, but just answer general questions and write in such a way that people will pass your blog on to others. If blogging isn't for you, there are plenty of newsletters that may do the same thing. Often the newsletters are looking for more sponsors and being able to place online banner advertising on a relevant newsletter can help strike gold in generating new business leads.
While the online banner advertising stays in one place, it has the ability to change colors, appearance and even flash quickly to really catch one's attention. That flashing often mimics some carnival signage and exudes a sort of cheap quality, so many advertisers stay away from that feature. These types of ads are very much like ads found in newspaper or magazines, and for that reason advertisers are comfortable using them as part of a web marketing campaign. Affiliate marketing can be a powerful way of using online banner advertising to its fullest advantage and the results can be quite profitable for both the affiliate hosting site and the owner of the ad.
Ads of this type have sizes and shapes that vary by pixels and are measured by width and depth such as 486x60 pixels. A pixel is the smallest unit of color used to make images on a monitor or television screen. The banners can go across the page or drop down like an awning. When looking for websites to place online banner advertising, the host sites may have restrictions as to how big the banner can be. Often, a larger ad with animation or morphing capability can add a great deal to the file size of the original page, meaning a longer load time. Longer loading time is a killer when the choice comes to viewers staying around and waiting for the page to fully appear.
If a business decides to seek advertising with a banner type ad on various search engines, business usually happens like this: first the enterprise decides on how much it wants to spend per month. The standard for most search engine banners is called cost per thousand impressions (CPM). The most well known and used search engines may charge up to one hundred dollars per thousand impressions and the minimum is at least one hundred thousand impressions per month. That means an advertising bill of no less than ten thousand dollars a month. If a company desires highly specific surfers to see its online banner advertising, the cost may climb higher. Where do you go when you are in trouble or facing a difficult time? "Hear my cry O God, attend unto my prayer for thou hast been a shelter for me, and strong tower from the enemy." (Psalm 61:1, 3)
One of the downsides to online banner advertising is that they are so prevalent and so common that they are often as ignored as unknown cell phone calls. In fact, research has shown that banner ads are ignored quite routinely, at least in terms of click through actions. On the other hand, research has also been found that if the same banner and brand show up regularly, the promotion can create a positive impression of the brand that may ultimately transform into a sale. Making the banner ad work isn't a slam dunk, just as surely as putting an ad in a newspaper doesn't necessarily create business either. It is advisable to consult a Net consultant on all the options available.
It may be more advisable to seek online banner advertising on the less popular search engines. Their CPM costs will be lower, and they often have relationships with one another enabling the banner to be seen in more places. Though the overall viewership may be lower, the lower cost may prove to be quite attractive with the ability to run more banners in more places. As a person travels through the Web looking at various websites with businesses related to your own, the idea of contacting those sites to see of a banner can be placed on their pages might be possible. If you can work a reciprocal deal, the arrangement may not cost anything.
Finally, starting a blog is a terrific way to place ads and it gives the business owner a chance to show his or her expertise in a specific area of endeavor. The purpose of blogging cannot be misunderstood however; it is not for the promotion of products but for answering viewers' questions about the area in which you have expertise. A banner can be placed at the head of the blog or at the bottom, but don't ruin the chance of growing your readership by trying to sell stuff. Invitations to visit your website are allowed, but just answer general questions and write in such a way that people will pass your blog on to others. If blogging isn't for you, there are plenty of newsletters that may do the same thing. Often the newsletters are looking for more sponsors and being able to place online banner advertising on a relevant newsletter can help strike gold in generating new business leads.
Online Banner Advertising
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Reviewed by Anonymous
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12:05 PM
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